Date:    Thu, 25 Jun 1998 10:18:22 EDT
<br>From:    Eric Marks <EricM18047[AT SYMBOL GOES HERE]AOL.COM>
<br>Subject: Re: ADS-L Digest - 23 Jun 1998 to 24 Jun 1998
<br>
<br>In a message dated 6/25/98 12:08:51 AM Eastern Daylight Time,
<br>LISTSERV[AT SYMBOL GOES HERE]UGA.CC.UGA.EDU writes:
<br>
<br>> (as in "PROPOSALS TO INCENT RENEGOTIATION," an example I
<br>>  since saw on the web: http://www.edisonx.com/html/news/press/pool.htm).
<br>>  This is apparently a pretty new standard term.
<br>>  Anybody have any thoughts on or experience with this one?
<br>
<br>Well, I've been a copywriter in the advertising and marketing businesses for
<br>about 30 years.  I first heard "incent" used as a verb back in the early 70s,
<br>when it became a regular part of marketing plans provided by my employer's
<br>advertising agency.  The goal of a sales incentive program, for example, might
<br>be stated in the agency's plan as, "To INCENT sales representatives to
<br>increase presentations of Product X."
<br>
<br>I've since seen the verb "incent" used in advertising, marketing and promotion
<br>plans, and in some trade magazine articles.  But I don't like it, and I don't
<br>use it.
<br>
<br>Eric Marks
<br>EricM18047[AT SYMBOL GOES HERE]aol.com
<br>