DATE: 12/16/97
TO: ADS Executive Council
FROM: The Ad Hoc Publications Committee
RE: Report of the Meeting Held in Raleigh, NC, December 6, 1997
Members Present: Ronald R. Butters, Charles Carson, Connie Eble,
William Kretzschmar, Walt Wolfram (recorder)
Members Absent: Larry Davis, Allan Metcalf
Summary of Meeting:
The committee was charged to review the current publication status of
American Speech (AS hereafter) and PADS. This review process included
an examination of the current contract with the University of Alabama
Press as well as the consideration of proposals for publishing AS and
PADS from other journal publishers. Contacts by committee members with
agents from different publishers resulted in the submission of five
formal proposals for publishing AS and PADS: Blackwell, Duke
University Press, John Benjamins, Kluwer, and the University of
Alabama Press.
The committee reviewed the current state of AS and PADS publications
with the University of Alabama Press. Although the University of
Alabama Press publishes AS and PADS at a reasonable base cost to the
American Dialect Society (ADS hereafter), the mechanical production of
the journal is antiquated (for example, the editor is required to
submit camera-ready hard copy to the University of Alabama Press). It
was further noted that the current publication arrangement with the
University of Alabama Press is actually based on a subvention fund by
Duke University of approximately $35,000 per year. Duke is no longer
willing to sustain this subvention unconditionally. Therefore,
continuation of publication with the University of Alabama Press under
the current arrangement is NOT an option. If the ADS continues to
publish AS and PADS with the University of Alabama Press, then a new
arrangement will be required.
The committee established a set of criteria that would serve as the
basis for evaluating the proposals that we received. These include the
following factors: proprietary interest (editorial control), the
production process, electronic publication, marketing, membership and
subscription, financial terms, archiving and storage, supplemental
publications (PADS), stability, prestige, and commitment to the ADS.
After reviewing the proposals in terms of these considerations, the
committee determined that the two most competitive proposals were
those submitted by Blackwell and Duke University Press. For all of
the factors excluding commitment, the University of Alabama Press
proposal was considered to be less competitive than the Duke
University Press or Blackwell proposals. Nonetheless, because of the
longstanding loyalty and commitment to ADS by the University of
Alabama Press, we recommend three proposals for discussion by the ADS
Executive Committee and membership: Blackwell, Duke University Press,
and the University of Alabama Press.
Of the submitted proposals, Duke appeared to offer the best financial
deal for the ADS, although it should be noted that all of the
financial packages (including those from commercial publishers that we
did not forward for present consideration) were far superior to the
proposed financial package offered by the University of Alabama Press.
Duke also was strong in terms of the commitment factor, having invested
significant subvention funding (in excess of $500,000) over the past 15
years. Blackwell's proposal offers the marketing advantages of a large
and respected commercial publisher with experience in marketing linguistic
textbooks and journals. Duke does not currently publish linguistic
journals or textbooks, but has vast experience as a publisher of journals
and books in a wide variety of fields, including titles in linguistic
theory. With respect to proprietary interest, Blackwell proposes either
to buy the publications in whole or in part for up to $100,000, or to have
ADS retain full ownership. Duke University Press does not propose to buy
the publications. Neither press would interfere with editorial matters.
The current editors are all acquainted with the contact persons at Duke
University Press and are convinced that the transition from the University
of Alabama Press to Duke University Press would be seamless and easy as
compared to the transition to a new commercial press based in another
city.
We determined that the evaluation of the relative strengths and
weaknesses of the respective proposals would be communicated to
representatives from each of the candidate publishers. Revised or
amended proposals would be encouraged on the basis of our feedback.
We also proposed inviting representatives of each of the candidate
publishers to New York for an opportunity to meet with interested ADS
members.
The committee discussed membership status in the ADS, since some of
the proposals were based on differential fee rates for individuals and
institutions. Such a practice follows the common and expected
practice for journal subscriptions, and proposals from Blackwell and
Duke appear to be contingent upon the differential membership fee. The
committee recommended making a distinction between different types of
membership: regular, student, life, and subscriptions. Although
clarification is still necessary, it appears that this action might
require an amendment to the ADS constitution. The current by-laws
simply state, "Membership is open to all persons interested in the
object of the Society."
The committee concluded that AS and PADS were significantly
undervalued in the journal marketplace and that a course of action was
needed in order for the ADS journal to assume its rightful place in
the profession. It is obvious from the proposals submitted by the
different publishers that the journal is highly attractive to
commercial and non-profit, university-based publishers.
Finally, we noted that, regardless of which publisher we choose for
the new contract, the contract could be renegotiated for future years,
and publishers could be changed if and when circumstances require
change.
Plan of Action:
As a result of our deliberation, we propose the following plan of
action.
(1) We propose that a discussion of publication options for AS and
PADS be given high priority on the agenda for the upcoming meeting of
the Executive Committee and the general meeting of ADS in January,
1998, in New York City. All of the proposals submitted for our
consideration will be made available for perusal by the membership at
that time.
(2) We propose that representatives from the University of Alabama
Press, Blackwell, and Duke University Press be invited to meet with
interested ADS members after the executive and general meeting of the
ADS for purposes of clarification regarding the terms of the
proposals. Separate meetings will be held with each of the
representatives.
(3) We propose that an announcement of publishing options for AS and
PADS be reported to the general membership through NADS or a special
mailing to the ADS membership. The general membership should be
encouraged to contact Executive Committee members with their opinions
concerning the merits of candidate publishers.
(4) We propose that a special vote of the Executive Committee be held
no later than March 31, 1998, in order to make a final decision about
the selection of a contract with a publisher for AS and PADS.
(5) We propose that a special negotiating committee meet with the
publisher selected by the vote of the Executive Committee to negotiate
the final terms of the contract for publishing AS and PADS. The
committee will be comprised of the ADS President, the Executive
Secretary, and two appointed members of ADS selected respectively by
the President and the Executive Secretary. It is anticipated that the
new contract should begin with the first issue of AS in 1999.
Walt Wolfram
Box 8105 English Dept.
North Carolina State University
Raleigh, NC 27695-8105
E-MAIL: wolfram[AT SYMBOL GOES HERE]social.chass.ncsu.edu
FAX (919) 515-1836
PH: (919) 515-4151