From THE VANCOUVER CANUCKS STORY, Dennis Boyd (McGraw-Hill, 1973).
pg. 35: Following a lavish cocktail reception at the bayshore Inn, Walters
was quoted as questioning the propriety of the word "canucks." He mused, "I'm
not completely sold on the team name. The word Canucks strikes me as a slang
expression that I don't particularly like. If there are no serious objections
from the fans, we are going to consider a change."
Well, Walters might just as well have suggested adding a couple of stars
to the Canadian flag. Reaction in Vancouver was scorchingly indignant, Tides
rose three feet in English Bay, the Fraser Street Bridge jammed in shock and
the Canucks' switchboard was assaulted with calls from Canada-Firsters.
Scallen threw in the towel on that one, saying that he and Walters had been
advised that the name derived from the legendary figure of Johnny Canuck "the
Canadian fighting man." We intend to have a fighting hockey team so we're
happy to let the name stand." Score one for the Canucks' public relations
department.
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