Date: Mon, 5 Feb 1996 22:20:31 -0700

From: William King WFKING[AT SYMBOL GOES HERE]CCIT.ARIZONA.EDU

Subject: Re: Sears & Roebuck; Montgomery Ward



In addition to Sears and Roebuck, I believe that there was a third, silent

partner who was Jewish. Roebuck sold out early on, leaving Sears, who

worked himself to death without taking time to eliminate the extended

business name himself. Montgomery Ward was one person named Montgomery,

something I intuitively believed as a kid, even though Montgomery to me

was strictly a last name.

I think that Montgomery Ward sounds much better than Ward Montgomery, but

yes, yes, I would never refer to it as Montgomery's! I'd rather go to

Sears.

These are esthetic considerations that may be beyond the realm of the

rationale considered here. One neat thing about the name Montgomery

Ward in its entirety is that the M and W are reciprocal images that look

quite nice in caps.

A mail order fan,

Bill King