Date: Tue, 6 Feb 1996 02:44:14 -0800

From: SETH SKLAREY crissiet[AT SYMBOL GOES HERE]IX.NETCOM.COM

Subject: Re: Sears & Roebuck; Montgomery Ward



OK, what's the story with Merrill Lynch, Pierce, Fenner & Bean.



I once met Mr. Darwin Fenner in New Orleans. I never knew if Merrill Lynch was

one person or two. Who was it who said that Republicans always have two

last names

one of which is their first name?



Also, I presume there was a trade name of Woolworth's Five and Ten Cent

Store which

everyone called The Five and Ten. Well, almost everyone. Some called it The

Five and Dime. What did you call it where you are from?



SETH SKLAREY

crissiet[AT SYMBOL GOES HERE]ix.netcom.com



P.S. Was it Sears, Roebuck & Cohen? ;-)

=================================

In addition to Sears and Roebuck, I believe that there was a third, silent

partner who was Jewish. Roebuck sold out early on, leaving Sears, who

worked himself to death without taking time to eliminate the extended

business name himself. Montgomery Ward was one person named Montgomery,

something I intuitively believed as a kid, even though Montgomery to me

was strictly a last name.

I think that Montgomery Ward sounds much better than Ward Montgomery, but

yes, yes, I would never refer to it as Montgomery's! I'd rather go to

Sears.

These are esthetic considerations that may be beyond the realm of the

rationale considered here. One neat thing about the name Montgomery

Ward in its entirety is that the M and W are reciprocal images that look

quite nice in caps.

A mail order fan,

Bill King