Date:  Sun, 14 Jan 1996 23:39:33 -0700

From:  Rudy Troike <RTROIKE[AT SYMBOL GOES HERE]CCIT.ARIZONA.EDU>

Subject: Re: Estimating Potential Book Sales



Bethany,

    I've never had a publisher question an estimate; maybe they are

getting more hard-nosed these days. On estimations, I would start with

how many you would expect to use at UT, then extrapolate to a reasonable

number of other like institutions. And insist on a paperback to keep the

price down. I'm tired of seeing students stuck for $45 for a book of 150 or

200 pages because the publisher insists on a hard cover. I also think we

should boycott sending textbook manuscripts to publishers who charge

outrageous prices.

    Rudy