Date:    Fri, 27 Mar 1998 23:46:35 -0600
<br>From:    Greg Pulliam  gpulliam[AT SYMBOL GOES HERE]CHARLIE.IIT.EDU 
<br>Subject: Re: Think Different
<br>
<br>I've seen a number of complaints about this campaign.  Since I first heard
<br>and saw it, I've never thought of the "different" as an adverb modifying
<br>"think."  This is a construction where "different" represents the goal (not
<br>in the linguistic sense, mind you).  If you want to be thin, for example,
<br>you might "think thin," but you wouldn't "think thinly."  If you want to be
<br>different, why shouldn't you "think different"?
<br>
<br>I think it's a great slogan, though--simple, elegant, and subversive.
<br>
<br>
<br>     There's a very large Apple "Think Different" billboard near my home at the
<br> corner of Third Avenue and 59th Street.
<br>     Actually, shouldn't that be "Think Differently"?
<br>     And does Apple really want people who "Think Different"?  If I send out a
<br> resume written with crayons, do I have the job??
<br>
<br>
<br>Greg
<br>