Date:    Sat, 28 Mar 1998 13:14:41 -0500
<br>From:    Evan Morris  words1[AT SYMBOL GOES HERE]WORD-DETECTIVE.COM 
<br>Subject: Re: Think Different
<br>
<br>At 11:31 AM 3/28/98 -0600, Greg Pulliam wrote:
<br> 
<br> Bethany commented:
<br> 
<br>  I would not ban the phrase, but I would not be able to repress a shudde=
<br>r.
<br>  I really hate the ad campaign; I think it is a PR disaster at a time wh=
<br>en
<br>  my beloved Apple can ill afford a PR disaster.
<br> 
<br> Well, the "PR disaster" has seen the value of Apple's stock rise almost =
<br>50%
<br> over the last several months.=A0 Here's hoping for a long string of such
<br> disasters!
<br> 
<br> Long live Apple.
<br>
<br>
<br>Since we're off-topic....
<br>
<br>I don't know whether I'd classify those ads as a "PR disaster," but many
<br>people
<br>(check out the NYTimes discussion boards) have found the use of images of
<br>Gandhi to boost flagging computer sales profoundly repulsive and smarmy. =
<br>=20
<br>